Business cards, we have all had them. A number people swear by them, others say “neh” and eliminate them. Whatever type you are, I am sure someone’s handed you at some point. And you probably thought, “what the hell am I supposed to do with this?” Or maybe you were like “sweet dude, I’m gonna call you right away.” Either way, it probably got you thinking. You might have thought, “wow this person really comes ready.” I seriously doubt you thought, “heh, look this guy, what a dinosaur, still uses business cards”
In this article, we’re going to have a look at a couple of things you can do with business cards to stick out amongst the sea of musicians out there, and why business cards for musicians can still be used today.
Alright, it’s kind of interesting that in 2018 we’re still talking about them. I mean, we are supposed to have hover-boards, flying cars, self-tying shoes, and time travel should be a thing of the past. Sorry, Marty, we are not there yet.
As the world becomes more and more digitized with things like SoundCloud, Spotify and Facebook it might feel like business cards for musicians are a bit old-fashioned. But are they really? Well, we are humans, so it’s only natural that we enjoy the human touch. Handing something that is tangible to another person has much more of an effect as opposed to another ‘like’ or ‘follow’ on social networking. In 2016 paper books made a 7 percent increase in earnings while eBooks made a decrease of 4%. A big attributor to this was adult coloring books and kids preferring paper books over a Kindle or iPad. What does this suggest? We don’t like everything in our lives to be electronic. We like things that have texture and we can hold in our hands. Digital can just get a bit too sterile at times.
When you learn the wisdom of something on your own, you take responsibility for it. Likewise, when you spend money on something, you’re more inclined to use it. So it’s a lot easier to give it the old ‘oh tomorrow, tomorrow’ adage. It does not feel too good spending money on that New Year’s resolution exercise equipment in order for it to just sit there, collecting dust. But what happens when you actually use it and you start to see results. You probably feel like a million bucks. Well, when you have spent money on some business cards, I bet you whatever you feel pretty good once you start using them and start meeting people. All the while placing you in the perfect mindset to get you off your ass and reach those networking events or build up the courage to speak to that individual that could make the difference.
What To Put On Them?
Your basic setup should be quality stock (stock = type of paper). A nice 16pt newspaper or 38pt triple layered paper works beautifully. Prevent basic, cookie-cutter designs or images. Make sure your business cards include the following:
SoundCloud, Spotify, Facebook, or YouTube
Mims Raccoon Removal
Don’t overwhelm people with every single social networking account you have. Provide the ones you use most and that best exemplify you.
Your card is a manifestation of your artistry to an extent. Therefore it must speak for you. Then your business card ought to be plain and boring. Are you a simple yet modern person? Then your business card should talk of that. Try things like colorful backgrounds, or follow the trends of modern artwork and try to integrate that into your design. It doesn’t have to stop there. Why not have some humorous quotes or descriptions of your services? Don’t just settle ‘guitar player’ or my favorite ‘pianist’. Just do not overdo it.
Business cards aren’t the end all. When you have them, you are not going to just start booking outstanding gigs and getting more work (perhaps you will). They are merely a way of getting your information nicely placed for your prospect to have an interest into what you have to offer. Then, that may drive them to your site or demo reels. A good looking business card is just the first step, the rest is up to you…
I ask you this
How many of you musicians out there still use business cards? What are your ideas about them while we move increasingly more into digitization. Do people really care about tangibility? For my media musicians, if there were a website that helped musicians by taking out the frustration of designing business cards and other paper marketing, would you use it?